The West Midlands economy has been given a £120 million boost, thanks to a major business and tourism support programme led by the West Midlands Combined Authority (WMCA).
More than £70 million of new business investment has been secured through the WMCA’s Economy, Trade and Tourism Programme – a key part of Mayor Richard Parker’s strategy to revitalise the region’s economic fortunes.
The initiative has helped over 250 businesses grow and explore new markets, leading to the creation or safeguarding of around 12,000 jobs. A further 11,000 residents have improved their career prospects through targeted skills training, enabling them to access employment, apprenticeships, work experience, or further qualifications.
Major cultural and sporting events funded by the WMCA’s Major Events Fund have also made a significant contribution, drawing in more than 300,000 attendees and generating an estimated £19 million for the local economy. These included high-profile events like the Rocket League Championship Series at the NEC, the Kabaddi World Cup, and the European Judo Union Junior Cup.
Other supported festivals included the Black Country Festival, Coventry’s Godiva Festival, Reggae Fever Caribbean Festival, Birmingham Weekender, and Wolverhampton’s Urban Sports Xperience.
Speaking about the programme’s impact, Mayor Richard Parker said:
“Our Economy, Trade and Tourism Programme has delivered real results. It’s helped hundreds of local businesses grow, created new jobs, and trained thousands of people with the skills they need to get ahead.
We’ve also seen a real boost to our arts, culture and tourism, with major events attracting visitors and showcasing local talent.
After years of stagnation, the West Midlands economy is finally picking up pace. My regional growth plan will build on this momentum and ensure prosperity is shared across all communities.”
The programme, which was funded through the Commonwealth Games Legacy Enhancement Fund, also included tailored support for 50 high-growth potential businesses, enabling them to overcome key barriers and forecast a combined £20 million uplift in investment and turnover.
Support for 150 social enterprises and community-owned businesses has led to an £8 million increase in trading income and the creation of 215 new jobs.
Creative industries have also benefited, with over 100 freelancers, cultural organisations and small creative businesses receiving direct support or funding. This included grants to help deliver community events and attract more people to local high streets.
Two of the region’s landmark sports venues – Sandwell Aquatics Centre and Alexander Stadium – have received additional investment to expand community sports programmes and prepare to host future international events, including the 2026 European Athletics Championships.